How much can I sell this for?

Start with the exact item

Look for the brand, model, size, age, capacity or edition. “Games console” is too vague; a model number, included controllers and working condition make a much better comparison. For clothing, record the label, size and any flaws. For antiques and collectibles, check maker marks and avoid guessing rarity from appearance alone.

If you are not sure what it is, take a photo in the valuation tool and correct the item name if the identification is not quite right.

Compare sold prices, not just asking prices

An active listing shows what a seller hopes to receive. A completed sale gives stronger evidence of what a buyer actually paid. Search for the closest matching make, model, condition and accessories. Exclude obvious outliers, damaged examples when yours is working, and bundles when yours is one item.

Where sold data is sparse, treat the estimate as uncertain. Consider checking additional marketplaces or asking a specialist for high-value items.

Choose your selling route

A simple example

Imagine three genuinely comparable items sold for £22, £25 and £29. Their middle sold price is £25. If yours is similarly complete and working, that is a reasonable reference point — not a promised selling price. You might test an asking price slightly above that, then adjust for condition, delivery costs and demand.

For a quick sale, compare the total buyer cost on the marketplace, not merely the headline item price.

Before you publish

• Photograph the actual item in good light, including defects.
• State what is included, tested and missing.
• Check postage dimensions or local collection arrangements.
• Keep the description honest, especially about faults and authenticity.
• Recheck current demand if an item does not sell.